If we have learned anything from the past, change can happen instantly. We see this being true by living, working, and shopping. Since the pandemic, retailers have made approximately $10 billion in e-commerce investments, acquisitions, and partnerships.
Website Consumer Experience
How are you creating an intentional relationship-driven environment for your consumer? As many navigate their consumer needs with the click of the mouse, what are we doing to stand out? There must be a balance of distinctive touches to how your website impacts your consumer. We see that one’s social needs and a sense of connection to a community influence how we buy, so how will you portray that essence on your website? A website’s effectiveness shows:
- Usability: how well the website performs
- Information quality: how well information is provided
- Service quality: how the website interacts with the user.
These factors are issues that will determine the ability of businesses to reap the benefits of e-commerce.
Here are a few things to think about:
Do I have an iterative approach toward project management and software that will deliver value to my customers faster and with fewer headaches (in other words, is it easy to understand)?
Have I considered how to deliver a unique, client-centric experience that helps accomplish desired goals while engaging on a more personal level?
How can I maintain an experience that shows my intentionality to my consumer till the very end when they receive their product?
Social Media E-Commerce Marketing
Social media platforms share a vital role with the innovation culture of e-commerce when it comes to marketing. Social media e-commerce marketing is a three-in-one element of social commerce, social selling, and social marketing. It utilizes the ability to sell products on your social media platform, identify and connect with consumers, and build brand awareness. Social media marketing is the bridge to creating a community. It has the most considerable influence on customer relationships, which significantly impacts your brand equity.
Utilizing social media can develop brand equity and is one of the most effective communication tools to create a customer-centric framework that is financially accountable and measurable. Choose a platform that best fits you and develop that. Do not stretch yourself thin by using so many platforms to increase consumer engagements actively. If you use many platforms, try linking your content to lessen the load. Creating more business opportunities comes through consumer exposure to quality brand messaging through consistent interactions.
Here are a few things to consider:
Brand message or information conveyed through social media: how are you positively creating effective customer perception of brand equity?
How are you establishing, driving, or promoting an e-commerce destination, i.e., driving traffic to your website?
Promotion posts! If you post promotions, why are the promotions being conducted, and what is the end goal?
Personal Branding
Mastering your online business branding should not be your only focus; personal branding will be essential. As you are developing and growing your business, don’t allow the intimidation of this new venture to keep you hidden behind your business brand. Personal branding shows others who you are and displays the emotional engagement of being authentic and genuine. Allowing your audience to see the human side behind your business highlights your personality through content. Personal branding focuses on various functional building blocks to engage your audience, interwoven with any objective, whether it relates to your business or personal life.