From Today.com
Pantone has announced its Color of the Year for 2019 will be…
Living Coral.
“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” says the company on its website.
As much as a color can be humanized, that’s what Pantone was aiming for, noting that the choice is “in reaction to the onslaught of digital technology and social media increasingly embedding into daily life.” In addition, “(We) are seeking authentic and immersive experiences that enable connection and intimacy.”
Savvy consumers may have sensed Living Coral was in the running as the 2019 choice; in September, Pantone revealed multiple swatches of color expected to turn up at New York Fashion Week in the spring, and it was one of the key colors in the palette.